Adequate. On Purpose.
Excellence is exhausting. Brilliance is rare.
We offer something sustainable.
Excellence is exhausting. Brilliance is rare.
We offer something sustainable.
This is not a masterclass or a once-in-a-generation rethink. This is where things actually work. Adequate is where people show up, do the thing, and go home with just enough energy left to make a decent dinner.
Adequate is where all the interesting people live. The people who've failed just enough. It's ambition with a sense of humor and a good night's sleep.
Adequate gets no TED Talks. Adequate gets results. We are alert enough to notice what matters, and honest enough to ignore what doesn't.
We offer boundaries. We offer the kind of competence that comes from having tried harder than necessary once or twice and learning not to do that again.